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Gucci Will Launch Men’s Fragrance

A male version of Gucci Guilty to debut in March.

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By: TOM BRANNA

Editor

After the success of Gucci Guilty, a women’s scent that topped the sales charts last fall, Procter & Gamble Prestige Products, the fashion house’s fragrance licensee, plans to launch a men’s version. The new fragrance is slated to roll out in Europe, beginning in March. The men’s scent, Gucci Guilty for Him, is expected to retail in the U.S. for about $59 for a 50ml eau de toilette and $75 for 90ml version....

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